driving your business forward in dema

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driving your business forward in demanding times with Sage CRM

Rex

How are my staff spending their time? •
Are all leads and opportunities being • captured and followed up correctly?
Are we targeting the most profitable • customers?
Are my customers satisfied with the level of • service?
How is each department performing?•
How can I empower my staff to become • more productive?
How can I ensure that budgets are being • tracked and managed effectively?
These are just some of the questions senior • managers and SMB owners face on a daily basis.
Rest assured, there is a solution to those many challenges – Sage CRM.

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Sage CRM offers a broad range of functionality with a low total cost of ownership to small and mid-sized organisations globally. Sage CRM equips sales, marketing and customer service teams with the tools they need to find new customers, close sales faster and build lasting, more profitable relationships across all channels. Regardless of how, when or where your customers, partners and prospects choose to interact with your business, Sage CRM provides a distinctive advantage by delivering a comprehensive, easy-to-use system to successfully manage these relationships.
Additionally, Sage CRM connects your business like no other CRM application. Out-of-the-box it delivers tight integration with leading Sage ERP applications, breaking down departmental silos, connecting your front- and back-office and providing total visibility and control right across your business.

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Through its powerful workflow engine, Sage CRM drives organisation-wide, straight-through business process automation. It delivers a 360 degree view of both customers and the business across the front- and back-office to enable deeper customer and business performance insight.
Due to its open architecture and web services interface, Sage CRM also enables easy integration with other business applications and on-demand services, making it more relevant to your business and delivering better business management.

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Generating revenue from new and existing
customers is an important task for companies.
Sage CRM empowers organisations to sell more
effectively and efficiently. Sales executives have
a single point of access for calendars, accounts,
reports, pipeline management, contacts and call
lists; all of which ensure that they are producing
more revenue per sales hour.
Easy-to-use analytical tools help your sales team
to identify latent sales opportunities which exist
within your customer database, and then create
cross-sell and up-sell propositions accordingly.
Automated workflow and pipeline management
tools eliminate unnecessary paperwork and
ensure that sales teams are optimising their sales
processes and adhering to company-specific
sales stages. This means that opportunities will
be progressed as quickly and as efficiently as
possible.

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Dashboards and reports provide at-a-glance
information to sales executives and managers
on performance at any point in time. Integration
with back-office applications provides sales
staff with access to both financial and nonfinancial
data, for a complete 360 degree view
of their customers. Information and capabilities
from on-demand services can be added with
ease, allowing users to leverage even further
productivity benefits and insight.
Mobile and offline solutions provide sales teams
with access to the information and services that
they need to do their jobs effectively; regardless
of their location, device or connection, and
ensuring that they are as productive in the field
as they are in the office.

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Sage CRM provides powerful tools for marketing
teams to plan, execute and audit highly targeted
marketing campaigns. Sage CRM allows you
to develop a deep understanding of your
customers’ needs; enabling you to create a
tailored proposition that can be communicated
to them through their preferred marketing
channels.
Sage CRM provides effective controls for
monitoring marketing budgets and enables you
to calculate direct revenue yields per campaign.
It is imperative that marketing messaging and
activity is targeted, compelling and timely.

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Sage CRM will improve lead quality and ensure
higher conversion rates by sales. The marketing
team can leverage customer insights to develop
retention programmes, as well as cross-sell and
up-sell lifecycle management.
Marketing analytics and reporting ensure
absolute accountability at all stages in the cycle,
which means that ROI can be calculated with
ease and the marketing budget is optimised at
all times.

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Keeping customers loyal and providing them with
a satisfying and consistent customer experience
can be hard to perfect. Sage CRM enables your
company to roll-out web-based customer selfservice
quickly and cost effectively. From here,
users can service their own information needs,
track data and update the system without the
requirement for customer service assistance and
at the time and place of their choice.

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Additionally, you can maximise the
synchronisation between your service agents
and your customers, ensuring that cases
are progressed in a timely manner and in
“With Sage CRM, we now have a system that
automates all of the administration in dealing
with our customer base. Our operators have a
full service and booking history of all the callers,
therefore we are building up a much deeper
impression of the ‘Avis experience’ that they are
having. In addition, call resolution time is down,
making it a more satisfying customer experience.”
Ann Gallagher, Avis
accordance with service level agreements (SLA).
Knowledge management capabilities make it
easier to capture remedies related to specific
issues which may recur over time; making sure
that agents are not duplicating effort.
Reports and dashboards provide detailed
analysis on metrics such as call volume, case
resolution times, communications, follow-up
statistics and escalation so management can
quantify the benefit of the agents to the business
and to their customers.