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Re:How your peers are tackling the questions that

A WORD OR TWO ON APPLICATION CUSTOMIZATION.
Before you analyze custom applications, make sure you have the basics covered
in key areas like customer relationship management, sales management, and
operations management. Demand flexibility in your solutions. Gravitate toward
applications that give you options you can build on, resulting in immediate benefits and long-term ROI.
Being able to personalize your solution to your unique processes and user needs
is critical. Choose solutions that let you add on specialized functionality or take
advantage of the newest product release with minimal changes to your unique
business processes.
Your best bets? Software that lets you tailor individual desktop views to meet
specific needs and roles within the organization. In most cases, solutions should be adaptable to manage information and processes in every part of your business.

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Re:How your peers are tackling the questions that

What’s the best way to overcome these challenges

START WITH A COMPLETE SOLUTION THAT
MEETS CURRENT NEEDS BUT CAN GROW WITH YOUR BUSINESS.
Many small and mid-size businesses are utilizing contact management and accounting
software, but most don’t have a solution that provides visibility and insights from data.
And they’re finding that customization and data management across different systems
can be very challenging.

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