This week Forrester has updated its Social Technographics Ladder to help marketers determine the categories of social behavior that customers exhibit to help them analyze their target audiences.
After surveying 10,000 consumers, Forrester's ladder, which previously included six social behavior classifications (creators, critics, collectors, joiners, spectators, and inactives) now features a new rung--conversationalists, people who tweet or update their social network status weekly.
With rich demographics (56 percent of conversationalists are female with an average age of 36, and average income of $81,200), it would benefit marketers to start listening to this group to determine how best to reach out to them.
Forrester analyst Josh Bernoff and author of the report, reminds us that we cannot engage with customers in social environments until we know how they use them to talk about brands and products.
发表于 2010-2-23 18:47
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