标题: Altimeter Report: The 18 Use Cases&am [打印本页] 作者: Rex 时间: 2010-3-15 19:01 标题: Altimeter Report: The 18 Use Cases of Social
Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management
作者: Rex 时间: 2010-3-15 19:02 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
18 Use Cases That Show Business How To Finally Put Customers First作者: Rex 时间: 2010-3-15 19:03 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Social and CRM: How Companies Will Manage Their Social Relationships作者: Rex 时间: 2010-3-15 19:03 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert.作者: Rex 时间: 2010-3-15 19:03 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Coupled with my focus on social technologies we did a deep dive on how our worlds are colliding into the trend to Social CRM. 作者: Rex 时间: 2010-3-15 19:04 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
In our opening webinar when we announced our joining of the firm, we made it clear we’re looking at the holistic business, across multiple business departments –not silos or roles.作者: Rex 时间: 2010-3-15 19:05 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Companies are unable to scale to keep up with the social phenomenon作者: Rex 时间: 2010-3-15 19:05 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
We know that customers are using these social technologies to share their voices, and companies are having a very difficult time to keep up.作者: Rex 时间: 2010-3-15 19:05 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
For companies, real time is not fast enough. 作者: Rex 时间: 2010-3-15 19:06 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Companies need to be able to anticipate what customers are doing to say and do, in order to keep up.作者: Rex 时间: 2010-3-15 19:06 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Although Motrin responded to angry mom’s within 24 hours –it was too slow.作者: Rex 时间: 2010-3-15 19:07 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Companies are unable to scale to meet the needs of social. 作者: Rex 时间: 2010-3-15 19:07 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
No matter how many community managers Dell and ComcastCares hires to support, they’ll never be able to match the number of customers happening. 作者: Rex 时间: 2010-3-15 19:07 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
They need tools, and they need them now.作者: Rex 时间: 2010-3-15 19:08 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Customers don’t care what department you’re in they just want their problem fixed.作者: Rex 时间: 2010-3-15 19:09 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Dooce’s support problem with Maytag quickly became a PR nightmare –had the support group known she was an influencer (and what it means), they could have serviced her better.作者: Rex 时间: 2010-3-15 19:11 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
How To Use This Report: A Pragmatic Roadmap作者: Rex 时间: 2010-3-15 19:11 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Regardless if you’re in IT or in a business unit, we wrote this to meet the needs of both groups. 作者: Rex 时间: 2010-3-15 19:12 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
This architecture lays out all the possibilities (18 use cases) defines the problem and goal for each, and suggests some vendors who to watch. 作者: Rex 时间: 2010-3-15 19:12 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
It’s also pragmatic, as it lays out a process on how to get started, baseline needs (listening) and what to do next.作者: Rex 时间: 2010-3-15 19:13 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Sign up for the webinar series. 作者: Rex 时间: 2010-3-15 19:14 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
This is a deep topic, and the report is only the tip of the iceberg. 作者: Rex 时间: 2010-3-15 19:16 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
As we’ve done in the past, we’re going to offer a series of free webinars on this topic to explore each of the use cases in gritty details. 作者: Rex 时间: 2010-3-15 19:16 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Sign up for the webinar now, as we can only have 1000 attendees per webinar, as our last webinar had over 1100 registrants.作者: Rex 时间: 2010-3-15 19:17 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Read then spread this report. 作者: Rex 时间: 2010-3-15 19:17 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Like open source, the Altimeter Group believes in open research, we want our ideas to grow, and others to take advantage of it. 作者: Rex 时间: 2010-3-15 19:17 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
So if you found the report helpful, please forward the report to internal constituents, partners, vendors, clients, and blog it. 作者: Rex 时间: 2010-3-15 19:20 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Use it in your presentations, business plans, and roadmaps. 作者: Rex 时间: 2010-3-15 19:21 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Have an internal discussion.作者: Rex 时间: 2010-3-15 19:22 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Evaluate your current situation at your company, then draw up which business needs need to be tackled first, use the use cases as a roadmap by mapping out which phase comes first, and which phase comes second.作者: Rex 时间: 2010-3-15 19:22 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Learn more and join the community of pioneers.作者: Rex 时间: 2010-3-15 19:23 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
This is new territory, we don’t have all the answers, so we’ve created at group in which pioneers can learn from each other. 作者: Rex 时间: 2010-3-15 19:23 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
The Altimeter Approach Standing behind our belief in open research, the Altimeter Group wants to be part of the community, we:作者: Rex 时间: 2010-3-15 19:24 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Involve the expert community in the research process作者: Rex 时间: 2010-3-15 19:24 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Altimeter is unique as our partners can tightly co mingle our topic areas and see how they converge, we highlighted our vision when we joined. 作者: Rex 时间: 2010-3-15 19:24 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
We seek to be stewards of community and during our six months of research we talked to way over 40 thought leaders, vendors, and companies that are approaching this space. 作者: Rex 时间: 2010-3-15 19:25 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
We blogged ideas, engaged in conversations with the #scrm hash tag, and had working sessions with thought leaders like Paul Greenberg and Esteban Kolsky. 作者: Rex 时间: 2010-3-15 19:25 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
We approached research in an open way, and allowed for vendors to review the report and submit back their ideas, some of which we incorporated. 作者: Rex 时间: 2010-3-15 19:25 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
This effort was a group effort and included a lot of heavy lifting from Christine Tran, operations who helped to schedule countless meetings, and guidance from Charlene Li, our founder.作者: Rex 时间: 2010-3-15 19:26 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Provide a holistic view through deep collaboration We see that worlds are converging, and we model our research the same way, through really analyzing the mixtures of our different topic areas.作者: Rex 时间: 2010-3-15 19:26 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
For example, what was interesting is that my ‘marketing-speak’ and Ray’s ‘IT Speak’ often resulted in the tower of babel. 作者: Rex 时间: 2010-3-15 19:27 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
After many puzzled looks, we embracing this, and realized that this isn’t unique to us but a sign of companies converging as a result of mass adoption of easy to share social tools. 作者: Rex 时间: 2010-3-15 19:27 标题: Re:Altimeter Report: The 18 Use Cases of Social&#
Thus, we realized this framework that could meet the needs of the various camps would be helpful, companies need to move quickly, as customers have adopted social in rapid fashion.作者: crtmjz305 时间: 2012-3-31 11:49 标题: meanwhile
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